Having a stunning, functional website is just the start of a successful digital marketing plan. To get the most out of your website, you need a maintenance plan. Your site needs to be kept up-to-date to run smoothly and stay secure from hackers. You need to monitor its performance in order to continuously generate more traffic and leads. And you need to keep the site fresh with new content and design changes to stay at the top of Google and your competition. My maintenance plan provides all you need to keep your digital presence at its very best.
Your website will be checked weekly for software and plugin updates. These will be installed and tested to make sure they’re compatible with your site. Not only does this keep your site running smoothly and quickly and prevent crashes, it also makes your site as secure as possible so you won’t be hacked by spammers or competition.
Your website will be set up with Google Analytics, if it hasn’t already, and premium, user-friendly visual reports will be sent to you weekly so you can monitor your site’s performance. These reports break down your site’s analytics into four areas and assigns each a letter grade: direct traffic, organic search traffic, referral traffic, and social traffic. You will see the bounce rate, conversion rate, time spent, and pages visited for each, as well as whether the visitors were new or returning, what device they were using, and more.
If you work with a search engine optimization company, this is also a great way to get unbiased info on how their efforts are turning out.
Google loves a fresh, frequently updated site. Whether this is regular blog posts, new portfolio items, or just a few changes here and there to improve your site performance based on your analytics report, I will make any reasonable changes or additions you’d like to your existing site content.
*The client is responsible for providing the content. This does not include copywriting, proofreading, design changes, brand new pages or new functionality, in which case, I can give you a flat rate quote for the project.
Email Newsletter Marketing (optional)
I will also design and create a monthly newsletter to send out. I have gotten great results using newsletters to drive website traffic and sales, with results that are often above and beyond the industry averages. Your newsletter will tie into your website and your social media platforms, and can use any content you provide or I can use content already on your website.
Consulting & Training
The most valuable part of the maintenance plan is continuous consulting and training services. If you ever have a question about your digital presence or website, need help with a social media page or want to know how to run a blog, I’m available to assist. I will provide guidance on how to interpret your Google analytics reports, advice on how to improve your site content and structure, and recommend ways to improve every aspect of your digital presence.
$400 billed monthly
Or $4000 for the entire year, paid up-front
(Contact me if you’d like a customized maintenance plan priced out for you based on your unique needs)