Designing a website that caters to a target audience suitably is what largely determines the popularity of a company. However, this is easier said than done as the designer must look into many factors when creating the best website design. Before he embarks on this venture, he needs to analyze what the company stands for, its services and goals, its brand image, the purpose of the website, design and color preferences, and the like. What is of utmost importance is the overall look of the website which must synchronize with the image of the company. At the same time, it must be easy to operate enabling effective communication which is the hallmark of a good website design. Navigation should be simple with the main menu being shown on the first page itself so that even a layman can find his way inside without much hassle. When using flash techniques, care should be taken to see that the normal upload speed does not get disturbed; this could discourage customers.
Though the topics on all pages may be vastly different from each other, it is important to keep the underlying theme of the site intact.
The overall layout should be as simple as possible with the traditional menu on the left side and the logos on the top left, which is the common look of most websites.
Keeping a certain amount of white space is as vital as the part taken up by content, else the layout will appear very untidy and crowded and the visitor is likely to get perplexed. Negative space thus allows a site to ‘breathe’.
Uniformity in the layout design is more appealing than separate compartmentalized design elements. These should be mutually interactive to make the site look organized and well-structured.
The screen resolution should be such that visitor does not have to continuously scroll left and right.
For the layout to be aesthetic, it must conform to the traditional golden ratio pattern that was characteristic of Renaissance artists in designing architecture and sculptures. The elements on both sides of a design layout must be balanced well.
The right blend of design and web content is the bases of a customized website design. This allows an organization to display its services and goods to expand its business. In this age of cutthroat competition, it is therefore always advisable to go for a custom web design. This is tailored to fit a company’s interests and goals takes care of budgetary constraints and improves sales. It is effectively the property of its owner and the copyright laws protect the corporate identity.
Such a design is usually pocket-friendly but unique and smooth browsing facilities ensure that the website features among the top few sites picked up by search engines.